Having a good website has become crucial for brands. A well-designed website can help you grow your business by attracting more people and guiding them to take the desired action. It can help customers place an order, click on useful links, and allow you to interact with them in the chat section. However, creating a site is not easy. Here are six common mistakes to avoid when designing a website.
Cluttering the site with too much content
While it is crucial to narrate your story through your website, you must avoid extensive paragraphs and too much text. The website should be concise and to the point, giving visitors a quick background about your offering. Cluttering the website with too much content will take attention away from the main product or service, and you may not receive as many desirable actions to reach your goal.
Not having a CTA
Not using the right Call To Action or CTA may leave visitors feeling lost. A CTA tells visitors what you would like them to do. These are usually short phrases to convert a visitor into a customer or a follower, such as Add To Cart, Shop Now, Sign Up For A Free Trial, etc.
Making navigation difficult
Navigability issues are detrimental to your website’s popularity. Most people have a limited attention span, so they must be able to quickly move from one page to another and find what they are looking for. Making navigation difficult will cause people to lose interest in the website and move to something different.
Not providing contact information
If customers are interested in a product or offering, they may have questions for you. So, it is necessary to keep your contact information up to date and just one click away. Many brands prefer having this at the bottom of every page. It will improve your site’s credibility, making visitors more likely to turn into customers.
Not optimizing the site for mobile
As per estimates, over 68.1% of website visits globally in 2020 came from mobile devices. With two-thirds of all visits being from phones, website designers need to optimize websites for mobile screens. Mobile users are unlikely to spend time figuring out or reading through websites if they are not optimized for their screens, which can impact your website’s popularity.
Ignoring SEO and analytics
SEO and analytics are the best diagnostic tools for a website. They help determine how a site is performing in terms of ranking or positioning. SEO, in particular, will ensure your website appears higher on the search results page. On the other hand, analytics can determine where your visitors spend the most time on the website and if they are using all features as intended. This will help you identify problems and fix them to convert more traffic.
Besides avoiding these mistakes when designing a website, you may need to invest in an efficient online order management system (OMS). It is a tool designed to automate the product ordering process and inventory management. Customers will also find it easier to place an order on the website. Depending on the product offered, an OMS may link with CRM, billing, or subscription management software.
